MIAMI Association of REALTORS®

                                                                                                     

                

MRETE - Miami Real Estate Technology Expert

Specialized Technology Training Brought to You by Miami REALTORS & the Real Estate Technology Institute

Certification Description

Nothing has changed the real estate industry more than the continuous growth and role of technology and the explosion of Internet being used by both real estate practitioners and consumers.  With today’s consumer having access to more information and tools, their needs and expectations have evolved and they are demanding more knowledge and service from their REALTOR® than ever before.

Due to this, to succeed in today’s real estate industry, a licensee must learn about and be comfortable using the latest technologies available that will help them properly and safely reach, service & communicate with their potential, current, past customers in the most efficient way anywhere in the world and stand out from the competition. 

It is not the intention of this 1-year certification program to turn participants into technology experts; just to make them aware of important resources and develop a better understanding of the tools, rules, regulations, etc. and how to leverage the advantages of using technology to help them excel in today’s real estate world.  This program is perfect to prepare a real estate practitioner who is new to the business or re-educate a seasoned veteran on the fast moving technology side of the business.


Certification Structure

1-Year Certification program consisting of completing 3 MRETE Required & 2 MRETE Elective live instruction courses taught by RETI delivering 11 CE credit hours within a 12-month period.  Each quarter the required & elective courses will be held on 2 consecutive days at MIAMI Dade & Broward  locations, thus giving each applicant multiple chances to fulfill the requirements within the defined time limit.  In each future year, applicant must complete 2 additional MRETE Elective courses to maintain the MRETE Certification status.  Applicant must be in good standing with local, state and national Association.

  • (W) Miami Real Estate Technology Expert (MRETE) - 11 CE

    Wednesday, August 23, 2017 (9:00 AM) to Thursday, August 24, 2017 (5:00 PM)
    West Broward - Sawgrass Office, Sunrise, Florida

    MRETE certification is $75 member cost to take all 3 required courses plus 2 electives or you can take the courses individually at $25 member cost.
    This MRETE Certification provides 11 hours of CE and can be fulfilled by attending all 5 courses listed below or combined with future dates.
    This course is approved for 11 HRS of Continuing Education. Florida rules require that we monitor attendance and we can not issue credit for less than the number of approved hours. In order to receive credit for your course, please arrive on time and stay for the entire class.  Sign-in and Sign-out is required for this class to receive full credit.

    Click
    here to learn more about the MRETE Certification.

    Required Courses:

    Wednesday, August 23rd

    Working with the Hyper Connected Consumer (4 CE) - 9 am - 1pm

    Your Customers' are wired, have unlimited access &  have evolved - Learn how to succeed in today's real estate world by engaging & working with the.....
       •   Over &/or Misinformed Consumer
       •   Up All Night Consumer
       •   Don't Call Me, I Prefer Text, Skype, Viber, WhatsApp, etc... Consumer
       •   And More...

    How Technology Can Ruin Your Real Estate Career (3 CE) - 2 pm - 5 pm

    The Internet is a pretty dangerous place. So how do you protect yourself & your clients?

       •   How to protect yourself & avoid getting viruses.
       •   How to pick the best anti-virus software.
       •   Proper password protection & encryption tools.
       •   General computer & personal safety tips
       •   And More...

    Thursday, August 24th

    Run Your Business on Google & The Cloud (4 CEU) - 9 am-1pm

    How would you like to run your real estate business for FREE?

      •   Learn about Google Eco-System & other Cloud Based Tools for file storage, video, office, communication, calendars, collaboration & More 
      •   And most importantly, tie it all together to help you improve your personal & business life.

    Electives - 2 pm - 5 pm
    Dominate the Search Engines & Be a Real Estate Mobile Warrior 

       •   Save 1,000s by optimizing your own website
       •   Learn the latest white hat techniques to improve your ranking on search engines like Google
       •   How would you like to be as efficient out of the office as you are in it?
       •   Learn the right mobile devices, apps & tools to keep your devices synced, leverage the clouds, stay safe from the road & more....

  • (W) Working with Today's Connected Consumer - 4 CE

    Wednesday, August 23, 2017 (9:00 AM to 1:00 PM)
    West Broward - Sawgrass Office, Sunrise, Florida

    Note: This course is part of the MRETE Certification program here that includes 11 CE and can be attended by anyone, but is offered at a discounted price to all MRETE candidates who attend all 5 classes on 08/23 and 08/24.
    This class offers 4 hours of CE. This course is approved for 4 HRS of Continuing Education. Florida rules require that we monitor attendance and we can not issue credit for less than the number of approved hours. In order to receive credit for your course, please arrive on time and stay for the entire class.  Sign-in and Sign-out is required for this class to receive full credit.


    Sign-in: 8:30 am

    Class: 9:00 am - 1:00 pm

    Members: $25 / Onsite: $45

    Note Pricing: MRETE Candidates: included in bundle of 5 classes on  08/23 and 08/24 for only $75.

    Click here here to learn more about and/or sign up for the MRETE Certification program.

    Course Description:

    Today's consumers' have access to more information and tools and are more mobile than ever before.  The combination of  these technologies has created a new breed of customer who is more educated, less patient and less loyal than the consumers of the past.  By attending this course you get a better understanding of today's connected consumer and how to best work with them. 

    Objectives/Direct Learning Objectives:

    1.  Identify how access to information and technology tools has changed today’s real estate consumer.
    2.  Relate how technology has affected the role, behaviors & expectations of today’s real estate consumers
    3.  Identify how to build an online presence that is consumer focused and how to incorporate it into your marketing efforts.
    4.  Identify the right hardware, software & tools that can help address your personal needs &/or improve customer service to consumers.

    Outline

    - Understanding The Rise of Tech Usage of Today’s Real Estate Consumer
    - Rise of Usage & Importance of Mobile
    - The New Breed of Consumer - More Educated & Prepared
    - The New Breed of Consumer - Empowered & Cocky
    - The New Breed of Consumer - Less Patient & Less Loyal
    - Tools You Need to Work With Today’s Hyper Connected Consumer
            - Hardware
            - Software
            - Mobile & Apps
            - Cloud
    - Your New Real Estate Marketing Plan
            - Mass Marketing to Personal Marketing
            - Traditional to Digital Marketing
    - Summary, Close & Q&A Session

  • (W) How Technology Can Ruin Your Real Estate Career - 3 CE

    Wednesday, August 23, 2017 (2:00 PM to 5:00 PM)
    West Broward - Sawgrass Office, Sunrise, Florida

    Note: This course is part of the MRETE Certification program here that includes 11 CE and can be attended by anyone, but is offered at a discounted price to all MRETE candidates who attend all 5 classes on 08/23 and 08/24.

    This class offers 3 hours of CE. This course is approved for 3 HRS of Continuing Education. Florida rules require that we monitor attendance and we can not issue credit for less than the number of approved hours. In order to receive credit for your course, please arrive on time and stay for the entire class.  Sign-in and Sign-out is required for this class to receive full credit.

    Sign-in: 1:30 pm

    Class: 2:00 am - 5:00 pm

    Members: $25 / Onsite: $45

    Note Pricing: MRETE Candidates: included in bundle of 5 classes on  08/23 and 08/24 for only $75.

    Click here here to learn more about and/or sign up for the MRETE Certification program.

    Course Description:

    Data Security, Tech Management & Safety for REALTORS®

    As part of your professional duties as a REALTOR® you are charged with collecting and storing vital information from your customers/consumers.  You also are encouraged to use many technology tools and online resources that open you and your clients up to the risk of viruses, malware, social engineering, identity theft and more.  Plus there are many laws, policies and general etiquette items that have to be addressed.   This session is intended to help today’s REALTOR® steer themselves and their clients’ through the perilous legal, online and social media world, plus personal and computer safety tips.

    Objectives/Direct Learning Objectives:

    • Understand what Viruses & Malware are and how they can infect your computer devices
    • Identify techniques to encrypt your data and avoid getting viruses & malware.
    • Understand the state & federal laws as well as NAR policies that impact them and develop an action plan to ensure they are doing them properly in their business practices.
    • Understand the terms & dangers of copyright infringement, safe harbor and identify copyright safe sources.
    • Understand the impact & importance of using proper online etiquette and how to handle conflict online.
    • Identify the proper tools and techniques to keep you and your computer devices safe.

    Outline:

    • What are Computer Viruses & Malware
    • How to Get & Avoid Viruses/Malware
    • Securing Your Data
    • Educating Yourself/Every Member of Your Team
    • Digital Communication Etiquette 101
    • Overview of State & Federal Laws
    • NAR Policies
    • Copyright Infringement
      Internet & Social Media Policy

     

     

  • (W) Run Your Real Estate Business on Google & the Cloud (mini)

    Thursday, August 24, 2017 (9:00 AM to 1:00 PM)
    West Broward - Sawgrass Office, Sunrise, Florida

    Note: This course is part of the MRETE Certification program here that includes 11 CE and can be attended by anyone, but is offered at a discounted price to all MRETE candidates who attend all 5 classes on 08/23 and 08/24.
    This class offers 4 hours of CE. This course is approved for 4 HRS of Continuing Education. Florida rules require that we monitor attendance and we can not issue credit for less than the number of approved hours. In order to receive credit for your course, please arrive on time and stay for the entire class.  Sign-in and Sign-out is required for this class to receive full credit.

    Sign-in: 8:30 am

    Class: 9:00 am - 1:00 pm

    Members: $25 / Onsite: $45

    Note Pricing: MRETE Candidates: included in bundle of 5 classes on  08/23 and 08/24 for only $75.

    Click here here to learn more about and/or sign up for the MRETE Certification program.

    Course Description:

    How would you like to run YOUR Real Estate Business
    More Cost Effectively & Safely in the Cloud?
    - Learn about the Cloud, How it Works, Its Advantages,
     Dangers & More - Breakdown of Great Cloud Tools including
    Dropbox, Box, Carbonite, Evernote & More- Overview of the Google Cloud Based System

    - Review of Other Google Tools including the
    Google Search Engine & Advertising Network, Chrome,
    Google Apps, YouTube, Google Plus, Android & much more.

    Direct Learning Objectives:
    • Understand what Cloud Computing is, why it has become such a big factor and how it is changing the technology/computer world
    • Understand the risks benefits of Cloud and identify the necessary tools & work arounds to make it a smooth & efficient process.
    • Identify Cloud and SAS services that will help you fill a business need that you can implement to increase your efficiencies with daily tasks.
    • Understand the numerous options that are available and their benefits so that you can determine which ones you would want to implement into your business
    • Understand how Google’s business model works and how that benefits you as a business owner so that you can use it to your advantage so you can lower your operating costs.

    Outline:
    • What is Cloud & Software As Service (SAS) Computing
    • The Advantages & Risks of It
    • Cloud Solutions for File Storage, File & Device Sync, Remote Access, Back Up & More
    • Online Contact/Lead Management, E-mail Marketing & Customer Relationship Management (CRM) Systems
    • Cut down your operation costs to run your entire business using free Google tools
    • Build, edit & host your website, blog, photos, slide shows, virtual tours & videos for free!
    • Leverage cloud technology for storage & shared collaboration.
    • Use chat, video & voice communication tools to interact/communicate.
    • Use content aggregation tools to organize yourself & be more efficient in your daily tasks
    • Tie it all together to help improve your personal & business life for free!



  • (W) How Realtors Can Dominate the Search Engines

    Thursday, August 24, 2017 (2:00 PM to 3:30 PM)
    West Broward - Sawgrass Office, Sunrise, Florida

    Note: This course is part of the MRETE Certification program here that includes 11 CE and can be attended by anyone, but is offered at a discounted price to all MRETE candidates who attend all 5 classes on 08/23 and 08/24.

    Sign-in: 1:30 pm

    Class: 2:00 pm - 3:30 pm

    Members: $15 / Onsite: $30

    Note Pricing: MRETE Candidates: included in bundle of 5 classes on  08/23 and 08/24 for only $75.

    Click here to learn more about and/or sign up for the MRETE Certification program.

    Non-Members: $25 / Onsite $50

    Search engines are a very complicated tool that has a huge impact on a business’s success. And yet most of the companies involved in search engine optimization (SEO) take advantage of the average business owner’s lack of knowledge in this area. This course will teach you white hat optimization techniques that will allow you to save thousands of dollars by optimizing your site yourself for free or save you the heart ache of arming yourself with the knowledge of what should be done if you decide to hire an SEO company to do it for you.

    Direct Learning Objectives
    •Understand the how search engines rank websites
    •Identify the elements search engines use to determine your sites ranking
    •Understand the steps you need to address to improve your sites ranking

    Outline
    •What is a search engine
    •How to set up your website for on-site optimization
    •How to do off-site optimize
    •And More!



     

  • (W) The Real Estate Mobile Road Warrior

    Thursday, August 24, 2017 (3:30 PM to 5:00 PM)
    West Broward - Sawgrass Office, Sunrise, Florida

    Note: This course is part of the MRETE Certification program here that includes 11 CE and can be attended by anyone, but is offered at a discounted price to all MRETE candidates who attend all 5 classes on 08/23 and 08/24.

    Sign-in: 3:00 pm

    Class: 3:30 pm - 5:00 pm

    Members: $15 / Onsite: $30

    Note Pricing: MRETE Candidates: included in bundle of 5 classes on  08/23 and 08/24 for only $75.

    Click here to learn more about and/or sign up for the MRETE Certification program.

    Non-Members: $25 / Onsite $50

    Course Description:
    Wouldn’t you like to be as effective out of the office as you are in it?  These days with the explosion of mobile devices, apps & cloud solutions there is reason not to be.  This course will guide through the options to help you pick the right mobile devices, provide great apps for the field, tools to keep your devices synced, help to keep you safe from the road & much more. 

    Direct Learning Objectives:
    • Understand the different options available to allow you to select the best mobile devices that fit your personal needs &l ensure you are most productive from the field.
    • Identify the right tools & apps that will duplicate &/or allow you to do the same actions you are able to do in the office effectively while out in the field.
    • Understand the risks & safety concerns of operating on the road & the options that are available to minimize your risks.

    Outline:
    • Picking the right Portable Computer & Smart Phones
    • Great Apps for Real Estate
    • Great Productivity Apps
    • Tricks/Workarounds for Mobile Pitfalls
    • Solutions to sync your files & devices
    • Leveraging Cloud Computing & Software as Service Solutions
    • Cost Cutting Solutions
    • Office, Lead Management & Customer Relationship Management (CRM) Systems
    • Social Media on the Go
    • Safety from the Road
    • And More

     


Required Courses:

  • The Realtors Essential Technology Toolbox (4 CEU)
  • Run a Successful Real Estate Website (3 CEU)
  • Become a Real Estate Social Media Super Star (4 CEU)


Instructor



Craig Grant

Craig Grant, The Real Estate Tech Guru, is able to explain technology so that the average REALTOR can not only understand, but apply it to improve their business.

Elective Courses:

  • REALTORS® Tech Buying Guide
  • How to Turn Your Real Estate Company into a Tech Profit Center
  • The Real Estate Broker/Owner's Ultimate Technology Toolbox
  • Real Estate Tech Customer Service Tools
  • Contact & Customer Relationship Management (CRM) for Real Estate   - New
  • __ Apps in ___ Minutes
  • How Smart is Your Smart Phone
  • Tablet Training 101
  • Run Your Business on Google (mini)
  • Run a Successful Real Estate Website (mini)
  • Next Generation or The Future of Real Estate Tools - New
  • Cloud, Paperless & Mobile 
  • To the Clouds (Cloud & SAS)
  • Google & the Clouds
  • Going Totally Paperless
  • Be a Realty Mobile Road Warrior
  • To the Clouds (Cloud & SAS)
  • Google & the Clouds
  • Going Totally Paperless
  • Be a Realty Mobile Road Warrior
  • Websites, Marketing & Communication 
  • Run a Successful Realty Website (mini)
  • How REALTORS® Can Dominate the Search Engines
  • Finding Real Estate Consumers Online
  • Your New Real Estate Marketing Plan- New
  • E-mail 101 (basics of email usage and tools)
  • E-mail Marketing 101
  • Video 101
  • New World of Tech Communication Tools - New
  • Working with Today's Hyper Connected Consumer- New
  • Social Media Success in Under 15 Minutes a Day!
  • Facebook For REALTORS®
  • Social Media Hands-On Workshop (2 hours)
  • Tech Legal & Risk Management 
  • Online, E-mail & Social Media Etiquette
  • Tech Risk Management for REALTORS®
  • Data Security & Tech Risk Management for REALTORS® - New
  • RETI's Technology Education Camp One Man Half Day, REBar Camp Styled
  • Themed Learning Events